Mouths will be watering at this year’s Royal Welsh Show as a team of young bakers from Ysgol Maes y Gwendraeth prepare to launch their prize-winning ‘Bara Brith Brownies’.
Earlier this year, nine students between the ages of 13 and 14, took part in the Tasty Careers Challenge which gives high schools across Carmarthenshire, Swansea and Neath Port Talbot the opportunity to highlight the various careers in the food sector.
And Castell Howell Foods, Cross Hands, were so impressed with the students’ creation that they decided to launch Ysgol Gwendraeth’s brownies’ at the first day of this year’s Royal Welsh which opens tomorrow (July 19).
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As a result the brownies will also be included in Castell Howell’s sales catalogue which means the Gwendraeth treats will now be available to all of its catering customers.
“As soon as we tasted the brownies and understood the concept, we felt that this idea was too good not to share with our customers,” said Kath Jones, sales director at Castell Howell Foods.
“We approached one of our key baked products suppliers, Capital Cuisine, who is based in Bedwas, to help us bring the concept to a reality and we now look forward to developing the sales and marketing materials with the school and promote the success of this collaborative initiative.”
Meanwhile Aled Evans, a business engagement adviser from Careers Wales, said this is the ideal way of broadening pupils’ aspirations to the vast opportunities in the professional world.
“Bara Brith Brownies started as part of a regional high school competition but has now been given the chance of being made available from one of the UK's leading independent food wholesalers,” he said.
“It just goes to show the impact that can be had when employers and schools work together to help nurture valuable business skills and widen the career horizons of young people.
“Having your product launched at such a prolific Welsh event is a dream for many aspiring culinary artists – this is something these students won’t forget in a hurry.”
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