An Ammanford knitwear factory, which has made socks for past, present and future monarchs, says it is proud of its 35-year relationship with King Charles III.
Corgi Socks, located on New Road in Ammanford, first received its Royal Warrant in 1987, and has continued to make the then Prince of Wales’ socks for more than three decades.
Representatives from the factory shop have been on royal visits to parties at locations such as High Grove and St James’ Palace, where the new King was always "more than hospitable."
Chris Jones, joint managing director at Corgi Socks, said: “When you speak to the royals, you always have their undivided attention. They are so welcoming.
“We went to the coronation festival, where Charles came straight over to us. He looked at all the press and said, ‘these people make the best socks in the world.’”
The King is also no stranger to the factory. Chris added: “He visited us around ten years ago, and designed a few socks, which we still sell. It’s great to have stock that says ‘commissioned by the King.’
“The whole campaign was great. Charles designed the socks, based on the ties of all his regiments, and we sold them to raise money for charity. We raised around £15,000 for Combat Stress.
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“Princess Anne has also visited. It was her last official visit before the Covid-19 pandemic. We’ve made socks and sweaters for her, and plenty of other royals. Prince William and Harry have had both of ours.
“A few years ago, we made a pair of socks with corgis designed onto them, and we gave it to the Queen for a Christmas present. She was chuffed with them, I was told.”
Now, the company sells to 35 countries globally, with Chris adding: “The Royal Warrant really helps with that. People in places like China and Japan love receiving from companies who made products for the royals.
“Particularly in the USA. The royals are huge over there and the warrant is huge in selling socks over there.”
Royal Warrants technically become void following the death of the monarch, but brands can display the coat of arms for two years.
The late Queen, the late Duke of Edinburgh and also the Prince of Wales, were the only members of the Royal household who could grant such a warrant.
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