WITH the coronation of King Charles III just a day away, we’ve been taking a look at the royal’s connection with the local area. Today we take a look at the Ammanford company that has made socks for the former Prince of Wales for more than 30 years.

Corgi Socks, on New Road, Ammanford, was given a Royal Warrant in 1987 and has been making socks for the royal family, including the new king, for more than three decades.

The company’s representatives have been invited to parties at places including High Grove and St James’ Palace and said the new king has always been “more than hospitable.”

The king also visited the company’s factory when he was Prince of Wales.

Chris Jones, joint managing director, told the South Wales Guardian in September: “When you speak to the royals, you always have their undivided attention. They are so welcoming.

“We went to the coronation festival, where Charles came straight over to us. He looked at all the press and said, ‘these people make the best socks in the world.’”

On his visit to the factory, Chris said: “He visited us around ten years ago, and designed a few socks, which we still sell. It’s great to have stock that says: ‘commissioned by the king.’

“The whole campaign was great. Charles designed the socks, based on the ties of all his regiments, and we sold them to raise money for charity. We raised around £15,000 for Combat Stress.”

The company has also been visited by Princess Anne and has made socks and sweaters for her and other royals including Prince William – the new Prince of Wales - and Harry.

They also gave the Queen a pair of socks with corgis on them a few years ago. “She was chuffed with them, I was told,” said Chris.

Corgi Socks sells to 35 countries all over the world, thanking the Royal Warrant for helping with this. He said: “The Royal Warrant really helps with that. People in places like China and Japan love receiving from companies who made products for the royals.

“Particularly in the USA. The royals are huge over there and the warrant is huge in selling socks over there.”