A SWANSEA music venue will be hosting a gig that is part of a Coca Cola and Music Venues Trust partnership.
Music Venues Trust has teamed up with the soft drink giant for a partnership which sees the brand support grassroots music.
The partnership begins this month, with a series of gigs organised across the UK by Music Venue Trust, with the chance to win tickets by buying Coke Zero or Coke Zero Cherry products in Co-op stores before August 22.
One of the venues involved is Swansea’s The Bunkhouse, and will see indie-pop artist Casey Lowry perform.
Casey said: “If it wasn’t for grassroots music venues, I wouldn’t have a career in music. They provide a springboard for every emerging artist and keep the culture alive.
“Having Coca-Cola on board with MVT will have a huge impact on keeping these awesome indie venues alive and helping the next wave of music come through. We should celebrate this! It’s a huge deal and I feel honoured to be playing.”
Music Venue Trust is a charity representing more than 900 grassroots music venues in the UK.
Mark Davyd, CEO of Music Venues Trust, said: “This is the start of an incredibly important partnership with Coca Cola which we hope will bring support to grassroots music venues right across the country.
"Every local community deserves access to an excellent live music experience right on their doorstep.
“This project demonstrates how MVT can work with great partners to make that happen and keep music live right across the UK.”
Paul Hiskens, associate director partnerships and sponsorships at Coca-Cola Europacific Partners GB, said: “Coca-Cola has a wealth of historical involvement in music and this summer has seen us give music fans a number of epic experiences at festivals across Europe.
“But we recognise that the festival artists of tomorrow need to play in the grassroot venues of today and by partnering with Music Venues Trust we will help support the venues in a number of ways moving forward.
“In our first activity we have funded a series of gigs to allow venues to raise funds, alongside giving fans of Coke Zero an unforgettable night out – and hope that they continue to support these venues ongoing, as we will.”
For a chance to win tickets to the show at The Bunkhouse in Swansea on October 21, or any of the other dates of the 13-show run for Casey Lowry, visit a Co-op store and buy a 500ml bottle of Coke Zero or Coke Zero Cherry and scan the QR code on the in-store display.
The promotion is only available until August 22.
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