Menter a Busnes has had a revamp with the aim of putting Welsh businesses on the global stage.

The organisation, supporting Welsh businesses for more than three decades, unveiled a new brand and strategy on June 26.

Now known as Mentera, the business debuted its fresh look and strategic plans at internationally acclaimed Llanerch Vineyard, attended by key partners, government officials, and industry leaders.

This year marks Mentera's 35th anniversary.

Its 170 staff will continue assisting various sectors like agriculture, food, and drink through the ‘O’r Fro i’r Byd’ vision.

Llŷr Roberts, Mentera's chief executive officer, said: "Wales has a wealth of talent, innovation and unique products that deserve international recognition.

"Through our bold new approach, we’re committed to transforming local enterprises into global success stories."

He added: "We believe in the potential and power of Welsh businesses to compete and thrive in the worldwide market.

"This rebrand signifies our unwavering dedication to nurturing their development and making this vision a reality — all while contributing to a prosperous Welsh economy today, and for generations to come."

Mentera board chair, Fflur Jones, praised their achievements since 1989, supporting thousands of businesses and encouraging economic growth across Wales.

She said: "Last year, we announced the expansion of our operations with the opening of three new offices.

"Last month, we strengthened our Board with four strategic new appointments.

"And today, we celebrate our new brand, but more importantly, our vision for the future.

"Mentera and its 170-strong team is more ambitious than ever and we’re excited to continue to empower innovation across Wales for a further 35 years and beyond."

One such business benefiting from Mentera's assistance is Radnor Hills, a soft drinks brand.

Chris Sanders, company sales and marketing director, said: "Mentera’s support — in particular, the mentoring provided through the Food and Drink Wales Trade Development Programme — has helped deliver significant growth."

To learn more about Mentera and its services, visit the Mentera website.