The Royal Welsh Show is set to be sponsored by one of Wales’ largest bilingual accountancy firms this month.

Ashmole & Co, which has offices in Ammanford and the Towy Valley, will sponsor the Wales YFC dance competition on July 23 from 1pm on the main stage.

The full 2024 Royal Welsh Show will take place from July 22 to July 25 and is the pinnacle event in the British agricultural calendar, featuring a 12-hour programme of entertainment each day.

Chief Executive Officer for Wales YFC said: “The Royal Welsh Show is the pinnacle of the year for YFC members, and we look forward to seeing our members once again representing their counties and competing in a variety of competitions.

"Wales YFC will be showcasing the very best and the public will be entertained throughout the four days of the show.

"We thank Ashmole & Co for their tremendous support to Wales YFC, as a charity organisation we depend on kind sponsorship to be able to provide activities and competitions for our members.

“We look forward to welcoming everyone to the Wales YFC Centre during the show.”

At the event there will be livestock and equine competitions as well as activities such as countryside sports, forestry, crafts, countryside sports, shopping, horticulture and food and drink.

Ashmole & Co’s Partner in the Llandovery and Llandeilo offices, Ceri Llwyd added: “As the Auditor of Wales YFC, we know the importance of this bilingual, rural, youth organisation in helping and supporting young people become successful farmers, confident individuals, effective contributors and responsible citizens.

“It has been an honour to work with Wales YFC over many years. We have developed an excellent working relationship and I very much hope that this will continue for years to come.

“We would like to wish everyone competing at the Royal Welsh Show luck. We hope everyone enjoys the tremendous experience.”   

The Wales Federation of YFC is a charity which empowers young people to take responsibility and experience personal development through a range of programs.

Meanwhile, Ashmole & Co has worked with the Welsh farming community since 1987 and the organisation is passionate about the agricultural sector.