A Llandeilo company is launching Wales' first zero-alcohol cider.
Award-winning brewers Evan Evans have announced the launch of the first Welsh zero alcohol cider, set to debut at the Royal Welsh Show next week.
The non-alcoholic beverage, part of the popular RedHog cider brand, has been blended and bottled in Llandeilo.
An Evan Evans spokesman said: "We pride ourselves in being an innovative brewery here in Llandeilo and we are delighted to be showcasing the new zero alcohol RedHog at the Royal Welsh in Llanelwedd, Builth Wells.
"Our RedHog wild cider is already a great hit with consumers, it is a subtle blend of delicious ciders from the Welsh borders."
The new RedHog is the outcome of brewing expertise dating back to 1767 within the Buckley family, with seven generations of 'brewing passion and expertise in the heritage of the Evan Evans brewery.'
The Evan Evans spokesman added: "Our new zero alcohol cider will help appeal to younger drinkers and those who love the taste of a great and refreshing cider.
"We are launching two new zero alcohol flavours - RedHog Medium Dry Zero, and RedHog Summer Fruit Zero."
With two years perfecting the Reverse Osmosis (RO) process for the dealcoholisation of beers and ciders, the company spokesman said: "There is huge demand for zero alcohol products and we at Evan Evans have spent the last two years perfecting the Reverse Osmosis (RO) process for the dealcoholisation of cider and beers.
"We are the only Welsh company currently using the process. RO gives us the opportunity to retain and build flavours while stripping out the alcohol.
"Wee have spent a lot of time developing taste profiles, and getting the products right. Too often, the complaint is that zero products lack taste.
"These ciders are excellent, exciting, and provide a very real alternative for designated drivers and customers who do not wish to drink alcohol."
The new RedHog zero alcohol flavours will be available from early next week at the brewery in Llandeilo and from Castell Howell Foods in Carmarthen.
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