AN Ammanford-based showbusiness agent and publicist who helped guide the career of classical music stars including Katherine Jenkins and Bryn Terfel has died suddenly.

It is understood that Joe O'Neil, was in the recording studio with award-winning choir Only Men Aloud! when he collapsed.

Mr O'Neil, understood to be in his 50s, is thought to have suffered a heart attack.

Opera star Terfel said he was a "really nice guy" and that his death was a "tremendous loss".