AMMANFORD businesses have hit back at Welsh language campaigners for launching an "unnecessary" attack on their Welsh language services.

On Thursday night members of Cymdeithas yr Iaith targeted a number of businesses, including Woolworths, Peacocks and Argos, by covering their windows with stickers asking "Ble mae'r Gymraeg? - Where's the Welsh?"

Huw Lewis, chair of Cymdeithas, said: "Our aim is to draw further attention to the need for a new Welsh language act.

"Time after time, we see that private companies and institutions refuse to offer the majority of services through the medium of Welsh."

A spokeswoman for Peacocks said this was an unnecessary attack on a Welsh business.

She said: "We do offer Welsh language services, because we are a Welsh business.

"All our signs are bilingual."

Manager of Argos Paul Innes said a large proportion of his staff are Welsh speaking.

"It is strange we have been targeted," he said.

"We have some Welsh language signs and the staff who can speak Welsh will speak Welsh," he said.

A spokeswoman for Woolworths said staff had difficulty removing the stickers.

"This is not very nice. We have been attacked unnecesaril," she added. "At Woolworths we have a range of bilingual signs."

Cymdeithas have vowed to continue targeting local businesses.

Mr Lewis said: "If we do not face the challenge, Welsh speakers will continually lose opportunities to use the language as a part of their daily lives.

"Our aim is to convince the Welsh Language Board to recommend that the Assembly demand a new act from Westminster."